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Reply Turin/Lingotto
In the press
Berlin, March 13, 2023 - The search is on for brand-strengthening, innovative interior concepts that are fit for the future. CSMM’s Corporate Interior Design concept for the globally active Reply Group, which makes the brand tangible for customers and employees in numerous branches throughout Europe, has now been awarded the Best Workspaces Award 2023. Planning and consulting firm CSMM has planned more than 40,000 square meters of office space for the IT company’s locations in Düsseldorf, Gütersloh, Frankfurt, London, Munich, Berlin, and the recently completed Italian headquarters in Lingotto, Turin. The research facilities, experience areas, and workspaces are dynamic and offer a variety of activity options, thus making them true “places of possibility”.
With a network of highly specialised companies, Reply is internationally successful and committed to technical innovation. The expectations that were first formulated in 2017 for the IT service provider's Munich office location proved to be similarly demanding. "Reply was looking for inspirational spaces that foster creative development and social exchange, strengthen the team and ignite a real spirit of innovation," Sven Bietau, Managing Partner of CSMM emphasises. "Our "places of possibility " are based on a flexibly adaptable space concept that includes both generous communication areas and spaces for undisturbed, concentrated work." Thanks to CSMM's consulting and design expertise, the company has succeeded in creating a location for the brand that strengthens team building, intensive collaboration, and identification. "A network of spaces dedicated to the local community and committed to a global goal: to showcase and embody the corporate culture," says Dr. Thomas Hartmann, CEO of Reply Germany. "Our goal was to create spaces where we can jointly develop creative technology innovations for our customers. The new offices should provide the framework for this. The design concept developed for all Reply locations is used to reflect our corporate identity."
The basis of the innovative design concept that is adaptable to all company locations is the Design Guide that was developed by CSMM for the Reply Group. Recurring shapes and colours are found throughout the furnishings, right down to the selection of materials and the design of the surfaces. "The distinct recognisability of the defined Corporate Interior Design is an important aspect for employees. Work areas, lounges and social hubs are planned uniformly across all locations and are then customised with special accent features depending on the office space and building structure requirements in question.” describes Sven Bietau.
"We are very pleased to have received the award for this extensive project. The offices do not just provide a spatial anchor for the digital working world of the Reply Group, which includes consulting, system integration as well as digital services, but also provides new perspectives. This is what we are particularly proud of." The Reply offices not only convinced the jury of the "Best Workspaces" awards that these are places that make the corporate philosophy tangible; Thomas Hartmann feels the same way. "We have received incredibly positive feedback from our employees about the newly designed offices," adds Dr. Hartmann. "They offer a stimulating environment and feel-good atmosphere for working together. The offices are characterised by an inspiring working atmosphere and help us to fully develop our creativity and technical skills."
CSMM already received the German Design Award in 2020 for the Reply Corporate Interior Design concept.
"Best Workspaces" is the first international architecture award for smart working environments. Callwey Verlag and its partners select the best workspace interiors through an independent jury of experts, and connect decision-makers, planners, and manufacturers digitally and in person. The vision for the Best Workspaces Award is to bring together pioneering concepts from all parts of the world on one platform.
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