Newcomer at the renowned ADC Award: CSMM - architecture matters receives award for its recently published bookazine.

The planning and consulting company CSMM, which has already won numerous architecture awards, has now also demonstrated its creativity in communication design for the first time. At the prestigious Art Directors Club (ADC) awards, the company’s communication team was honored for the concept and design of the bookazine’s first issue. The concept of the bookazine with the title “Change is Chance” is a symbiosis of a classic book and contemporary editorial design and revolves around the topics of "New Work", "Future Downtown", and "Upcycling". On over 250 pages, CSMM’s architectural designers discuss structural and spatial challenges that arise as a result of shifts in society. A growing responsibility for climate protection paired with the rapid changes in our working environments has heightened everyone's awareness and has placed new demands on architectural design. The past year has called for new approaches and solutions in conceptual design. “Change is Chance” has therefore become the guiding principle for the firm. “The title “Change is Chance” not only applies to the bookazine’s content, but also to its design." says Carmen Vierbacher, Head of Communication Design at CSMM. "The individual words of the typeface are printed across the spine, front cover and page cut. Parts of the typogram are thus only readable from certain perspectives, and readers are encouraged to change their perspective and think outside the box. This feature is far more than just a typographic gimmick, as it creates an optical three-dimensionality and thus picks up on the architectural context."