Continuation of the podcast series „Building Identity” with Sven Bietau, Guiscardo Pin and Alexander Gutzmer

“New colors for Lingotto: How Reply and CSMM repurposed (not only) the Fiat Headquarters.”

Under this title, CSMM managing partner Sven Bietau und Reply board member Guiscardo Pin discuss the role of brand architecture with Alexander Gutzmer. What started as a remodelling task for one company location has turned into a comprehensive branding project. With our CSMM-architecture matters team, we have redesigned more than 42.000 square meters of office space for Reply. The continuously developed Corporate Architecture Design Concept is being implemented gradually at all company locations.

The current episode of the Quadriga University of Applied Sciences‘ architecture podcast series on the topic of “Building Identity” demonstrates the role our architectural design plays for the Italian IT-consulting firm’s corporate strategy.

Listen to it here.